We believe if you can't pronounce an ingredient, it shouldn’t go into your body. Actually, it shouldn’t even go into your pantry. KIND® products are made from nutritionally-dense ingredients like whole nuts, fruits and whole grains - no secret ingredients and no artificial flavors, preservatives or sweeteners.
We believe that people don’t need to choose between health and taste when it comes to snacking. We use premium, better-for-you ingredients that are kind to your body without sacrificing quality or flavor.
We believe in inspiring and celebrating kindness. By improving the way we live, eat and relate to one another, we hope to foster communities that are healthier, more empathetic and embrace our shared humanity.